Did you know that there are over 347 billion emails sent each day? With so many emails sent in such a short amount of time, some people may be wondering how they all get read.
Well, the truth is that they don’t. Some end up in the spam folder while others end up going straight to the trash. Then, other emails are just ignored.
If you are not getting the conversion rate from email marketing that your business was expecting, you may have to check to see if there are any emailing problems. If you notice any problems, you may need an email list cleaning.
How can this benefit you? This guide goes over some of the biggest ways.
Table of Contents
Increasing Deliverability
One of the biggest benefits of conducting an email list cleaning is that it is very likely to improve your email deliverability rate. For those of you who do not know, this measures how many emails are successfully delivered to valid email addresses and even read by those email addresses.
When emails go unread, it can hurt this deliverability rate. Some things do not help with this such as emails getting blocked, emails going to invalid addresses, or emails that get sent straight to the spam folder.
Unfortunately, the way this works, if you send enough emails, is that the worse your deliverability rate is, the more likely that automated systems will block your emails or mark them as spam.
What this means is that you need to be proactive about keeping an eye on your email deliverability rate. If you have an email list cleaning once in a while, you are more likely to keep your deliverability rate high because doing this will stop emails from being sent to invalid email addresses.
Keep an eye on this and make sure your email deliverability rate is consistently high.
Checking for Spam
Another thing you will want to do is make sure that your emails are not ending up in spam folders. As mentioned above, email deliverability rate can be one reason why more of your emails end up in spam folders.
However, you have to consider all of the reasons why it can end up being at this rate. Some of these reasons include unsolicited emails to parties who are not interested and sending emails to those with unknown connections to your business. Other reasons are sending emails that lack professionalism, sending too many emails to invalid email addresses, and more.
Believe it or not, this is a more common problem than you may have thought. That is because spam accounts for 71% of all emails that are sent.
What does this mean? It means that your emails have a better chance than not of ending up in the spam folder. This is why you need to do everything you can to minimize this possibility.
One of the things that you can do to help avoid this is to have an email list cleaning. By doing this, you are only sending emails to necessary email addresses and you should decrease the amount of emails that automatically end up in the spam folder.
Checking for Typos
One reason why your deliverability rate may suffer is that you have typos in your emails. This is especially the case if you there is a typo in an email address.
When this happens, it will most likely deem the email to be invalid. Or, it could end up delivering the email to the wrong email address. If the latter happens, that email address can mark future emails sent by you as spam.
Then, there is the possibility of having one or more typos in the email itself. While this is not always as bad as having typos in an email address, it can still lead to your emails getting marked as spam if you are not careful.
One reason why this may happen is because phishing emails sometimes have typos in them. As a result, they do not appear as professional. This can be one of the subtle differences between a phishing email and a professional email.
If you have done this in the past, just know that you are not alone. About 93% of business professionals admit that they have made grammatical errors in business emails.
What can you do about this? Well, the two main things you want to address here are typing the wrong email addresses and sending emails out that have grammatical errors.
For the latter, you simply need to have a better editing system. Also, use tools that can help you spot these grammatical errors while you are proofreading emails.
How can you reduce typos in email addresses? Conduct an email list cleaning every once in a while to spot these typos and eliminate them from your email list. Then, you are more likely to have your emails delivered to the proper people.
Get More Customer Communication
Going off of the above, it is possible that a lot of the emails that you sent out accidentally did not get delivered or ended up in the spam folder. What if you took the time to fix that?
In that case, you would likely see an uptick of emails getting to the customers that you had in mind. As a result, you will likely see an improved response rate to those emails.
These could be customers that you have not heard from in a long time. It may be possible that they originally forgot about you because the emails were not ending up in the appropriate inbox. When you get that fixed, customers may even be happy to hear from you and want to do business with you again.
While this is not going to happen with every customer you start sending the appropriate emails to, it does increase the chances of it happening. The reason is that you are getting more exposure to the people that you need to be in contact with.
Do an email list cleaning and see if you get more communication from your customers as a result.
Fewer Complaints
When you do an email list cleaning, you are less likely to get complaints from customers or even your email service provider in the future. You are taking the time to clean up emails and email addresses that contain errors. On top of this, you are making yourself appear more professional and getting fewer of your emails blocked by an automated system.
Let’s face it, no one likes being spammed with emails. This is especially the case considering that the majority of emails people receive are spam.
When customers feel like they are getting harassed by these emails, they are likely to complain to their email service provider. Or, they are likely to mark your emails as spam and hurt your credibility in the process.
Conducting an email list cleaning once in a while decreases the chances of this happening. As a result, you can focus more on gaining credibility and developing a better relationship with your target audience. Also, you can improve your relationship with your email service provider in the process.
Improve Your Reputation
Finally, doing an email list cleaning once in a while can help your business’s reputation. People want to do business with businesses that they deem reliable and trustworthy. That takes a bit of professionalism along with eliminating mistakes that your business may make along the way.
What can you do to eliminate those mistakes? You can be proactive with your email marketing campaign and address any email problems your business is having as soon as possible.
As discussed above, a lot of emails that have obvious typos in them tend to be phishing emails. Sometimes, phishing emails pretend to be credible companies to try to gain sensitive information from your target audience.
If your customers get fooled by this, they may put some of the blame back on the business that the phishers were pretending to be. While that phishing email may be no fault of your own, your business will have to take action to gain your credibility back.
Part of that is increasing online security and increasing your online reputation. One way to make that harder is to take more active measures and ensure that your actual emails get delivered to your rightful customers.
Having a good reputation can do wonders for your business because customers will gain trust in your brand. As a result, they are more likely to give you more of their business.
Solve Emailing Problems
These are some of the reasons why you need to be proactive about solving emailing problems and conduct an email list cleaning regularly. It will help your business’s reputation if you have more reliable emails getting sent out to your customers.
As a result, your business is likely to get fewer complaints from those customers and more emails can avoid going into the spam folder. Also, your business emails can sound more professional if you happen to get rid of emails with typos in them as well.
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Dewang Goyal is a seasoned expert in the expansive field of email marketing, boasting a track record that spans over a decade of transformative digital communication strategies. As a regular contributor to the MailVerifier.io blog, he offers deep insights and practical advice, helping businesses navigate the challenges and opportunities of digital communication. His articles range from the art of creating compelling email campaigns to the strategies needed for maximum audience engagement.
With a solid foundation in Computer Science, Dewang merges the worlds of technology and marketing seamlessly. This unique perspective allows him to approach email marketing from both a technical and a strategic angle, ensuring that his readers and clients benefit from comprehensive guidance.