Did you know that 17 million new small businesses formed in 2022 alone? With that kind of growth, you’ll need to do everything you can to stay ahead of the game with your business practices. And that strategy starts with staying organized as you approach business communication.
If your inbox is looking cluttered, it’s worth the effort to scrub it. Read on to learn about the 10 benefits of hiring an email list cleaning service!
Table of Contents
1. Improve Your Sender Reputation
There’s nothing worse than discovering that your carefully constructed email campaign is winding up in a subscriber’s spam folder. That means there’s a lower likelihood that anyone will ever see your emails. But if you’re inadvertently sending emails to invalid addresses, you have a problem.
Worse yet, too many email miscues can damage your sender reputation. Your sender reputation is a score given to you by an internet service provider. If your score is too low due to unopened emails, spam traps, and other issues, your emails might not show up in anyone’s inboxes.
Email list cleaning services can address this problem by verifying each email address in less than a second. These tools can help your business stay aligned with industry averages and maintain a positive reputation.
2. Minimize Complaints
When you take the time to clean up your email list, you can reduce the number of complaints, as well. You don’t want people to click the spam designation when they see an email from you. But if someone who doesn’t want to be on your email list keeps getting bombarded with your emails, they will.
Not everyone remembers to unsubscribe from email lists. And some people just aren’t aware that they can. Consequently, these people will continue not opening your emails and flag them as spam.
This action can damage your sender reputation if you’re not careful. Many email providers track these complaints, and if you get too many, your emails could start landing in everyone’s spam folders. Then all of your efforts to attract customers via email blasts will go unnoticed.
You’re better off cleaning your lists! An email list cleaning service can get rid of inactive subscribers so you can avoid spam complaints.
3. Get Better Metrics
When you improve delivery, you improve your email metrics. How are your open and click rates? If they’ve seen better days, scrubbing your email list can be the best path to better metrics.
You don’t want to waste energy trying to court people who aren’t opening emails or checking out your website. Instead, remove those subscribers from your list. You’ll create more targeted email campaigns with a better ROI when you focus on reaching out to those who will open your emails.
You may notice that your number of unsubscribed users has ticked up. This can indicate that your email is not engaging for recipients or perhaps you’re sending emails too frequently. An uptick in this vital metric also is an indication that it’s time to scrub your email list.
Remember that quality matters more than quantity, too. While it may be tempting to purchase email lists to expand your reach, you may just end up hurting your sender reputation score. Prioritize intentional engagement instead so you can create meaningful lists of potential customers.
4. Keep Data Secure
Email addresses have become linked to customers and serve as an effective way to identify them. As a result, they also are linked to customer data.
As a business, you want to do everything you can to keep your customers’ information private. Email scrubbing is one step toward doing this. You’ll remove spammers and other unknown entities from your email lists.
In short, scrubbing helps to minimize the risk of data falling into the wrong hands. Aim to have your email lists cleaned every six months to stay on top of things.
5. Stop Hard Bounces
Are you getting notifications that an email was not delivered? And are you getting lots of these notifications? That could mean you’re dealing with higher bounce rates than you should be.
When you stop soft or hard bounces, you’ll improve your bounce rate. Soft bounces might occur because a message was too big for someone’s inbox or there were server issues. This type of issue can be resolved with some additional communication or patience.
While soft bounces can be indicative of temporary issues, hard bounces are more problematic. They can mean there is a bigger error that prevents an email’s delivery – namely, that the email doesn’t exist or isn’t valid.
A good email scrubbing tool can remove these emails or place them on a suppression list so that you do not send emails to them. That way, your reputation will not take a hit.
6. Reduce Spam Traps
Internet service providers and other organizations turn to spam traps to weed out spammers. Even when you’re running a legitimate business, you still could end up with spam traps on your email lists. And even with the best internal communication practices within your marketing team, you might not always be aware,
Spam traps can harm your reputation and deliverability. In fact, you might run into problems sending email blasts when too many spam traps show up. Cleaning an email list can remove these so you’re only sending emails to real subscribers.
7. Verify Bulk Emails
You may have a marketing campaign that entails sending bulk emails to individuals on your email list. But if your list is large – or even if it isn’t – there’s a good chance that some of those emails are not valid.
A good email list cleaning service can check each email in bulk lists for you to ensure that there is a response. A service also will look at the formatting of each address so you know it’s legitimate. Misspelled or false email addresses can be removed, for instance.
With a verifier in place, you can significantly reduce the number of bounces. With the best email list cleaning services, you’ll just need to upload your email lists to begin the cleaning process.
8. Remove Low-Quality Email Addresses
Another key benefit of email cleaning is the ability to pare down your contacts and avoid low-quality email addresses. Think of low-quality email addresses as ones that an individual might have but not use.
These addresses can include catch-all email addresses connected to a domain. With catch-all addresses, an individual won’t actually open an email received at the address.
Role-based email addresses can be connected to groups of people, but again, an actual person will not read anything sent to one. Similarly, disposable email addresses are just like they sound – email addresses where the user won’t read the emails.
Email cleaning tools have the sophistication to filter out these addresses. That way, you’ll keep your email list full of addresses where someone actually might open your latest ad campaign.
9. Save Money
If you’re busy running your business, you probably hand over the email marketing responsibilities to someone else. And if you’re using a marketing firm, you’re making a financial investment that you want to be worthwhile.
Marketing agencies will offer packages that consider how many subscribers you have. Further, many marketers factor in the nature and number of emails you want to send. In other words, it’s to your advantage to have a lean and targeted email list.
By committing to email list cleaning, you can do this. You’ll get the most for your money!
10. Convert Subscribers into Customers
Ultimately, you want email marketing efforts to result in better click-through rates and interest in what you are offering. For instance, if you are a web designer, you want small business owners who receive your email teasing a 10% discount to visit your website and check your portfolio. After that, you want them to contact you about building a website.
For that to happen, however, they need to see your email in the first place. A clean email list helps prevent a low-scoring reputation by removing inactive, inaccurate, or non-existent email addresses. That, in turn, helps your emails land in the right box.
And for those individuals on the verge of being scrubbed due to lack of engagement, you don’t have to give up. Consider sending a re-engagement email tailored to them. Allow them to continue receiving your emails or unsubscribe completely.
Hire an Email List Cleaning Service
An email list cleaning service can help keep your business’s marketing campaigns functioning at their best. You’ll improve your sender reputation and metrics while limiting bounces. You’ll also ensure that more subscribers see your emails and have the opportunity to open and click through them.
Ready to take your email marketing to the next level? Contact us so we can help!
Dewang Goyal is a seasoned expert in the expansive field of email marketing, boasting a track record that spans over a decade of transformative digital communication strategies. As a regular contributor to the MailVerifier.io blog, he offers deep insights and practical advice, helping businesses navigate the challenges and opportunities of digital communication. His articles range from the art of creating compelling email campaigns to the strategies needed for maximum audience engagement.
With a solid foundation in Computer Science, Dewang merges the worlds of technology and marketing seamlessly. This unique perspective allows him to approach email marketing from both a technical and a strategic angle, ensuring that his readers and clients benefit from comprehensive guidance.